Fast Track Guide
- Design Specifications - Whether you are sending a single postcard or millions of letters, our design guidelines will ensure your direct mail designs are created in the correct layouts and dimensions, so they’ll render exactly as expected when produced.
- Dynamic Personalization - One of the most powerful tools you have available to you when sending Intelligent Direct Mail is the ability to make every piece unique to each recipient. Here are some tips on how to get the most out of Lob’s HTML capabilities.
- Template Gallery - Not sure where to start? We’ve got you covered. Hit the ground running with several pre-made examples and even use them as a foundation to build your creatives.
- Artboard Layout - We want to do everything possible to ensure your direct mail makes its way to the intended recipient. To ensure your content works cohesively with those efforts, here are some design layout and dimension guides you’ll want to keep in mind.
- All About Fonts - This guide will help ensure that the fonts used in your content are rendered correctly, particularly any custom fonts you use.
- Template Gallery - Not sure where to start? We’ve got you covered. Here you can take inspiration from several pre-made examples and even use them as a foundation to build your own unique creative
- Campaign Audience Guide - Before you can get your direct mail out the door, you have to have a destination for it. Here you will be given some pointers on how to ensure your CSV list of recipient addresses is formatted appropriately.
- In-Dashboard Campaigns - A step-by-step walkthrough to complete your first campaign by leveraging our in-platform campaign tool.
- API Documentation - Every developer knows that the path to getting a successful integration up and running starts here. You’ll be provided an example of each type of Lob API request and response, so you can build an integration that works for you/your team.
- Programmatic Campaigns - What if you want to send large-scale direct mail campaigns but don’t want to execute them manually via the campaign tool? Well, you’re in luck! Learn how you can achieve the same efficiency but via the API so you can automate your sends.
- Lob Dashboard Analytics - Every team measures unique insights to ensure you hit your targets. Discover a few views that cover some of the most important metrics you should care about.
- Metadata - Gain a deeper understanding of your mail data at a mail piece, recipient, batch, or campaign level by adding your own data labels.
Last modified 1mo ago