Fast Track Guide
Step 1: How do you plan to execute your mail?
Campaigns tool
In-dashboard Campaigns - A step-by-step walkthrough to complete your first campaign by leveraging our in-platform campaign tool.
Programmatically
API Documentation - Every developer knows that the path to getting a successful integration up and running starts here. You’ll be provided an example of each type of Lob API request and response, so you can build an integration that works for you/your team.
Campaigns API - What if you want to send large-scale direct mail campaigns but don’t want to execute them manually via the campaign tool? Well, you’re in luck! Learn how you can achieve the same efficiency but via the Campaigns API so you can automate your sends.
Step 2: Who are you sending to?
Audience
The first step to any successful direct mail program is a targeted audience list. Explore how Lob can help you expand your reach.
Understand how to format your addresses.
Step 3: What creative type are you going to be using?
HTML
Dynamic Personalization - One of the most powerful tools you have available to you when sending Intelligent Direct Mail is the ability to make every piece unique to each recipient. Here are some tips on how to get the most out of Lob’s HTML capabilities.
Design Specifications - Whether you are sending a single postcard or millions of letters, our design guidelines will ensure your direct mail designs are created in the correct layouts and dimensions, so they’ll render exactly as expected when produced.
Best Direct Mail Campaigns - Get inspired by campaign examples from some of the best of the best.
Template Gallery - Not sure where to start? We’ve got you covered. Hit the ground running with several pre-made examples and even use them as a foundation to build your creatives.
Artboard Layout - We want to do everything possible to ensure your direct mail makes its way to the intended recipient. To ensure your content works cohesively with those efforts, here are some design layout and dimension guides you’ll want to keep in mind.
All About Fonts - This guide will help ensure that the fonts used in your content are rendered correctly, particularly any custom fonts you use.
Template Gallery - Not sure where to start? We’ve got you covered. Here you can take inspiration from several pre-made examples and even use them as a foundation to build your own unique creative
Step 4: How do you plan to measure the success of your mail?
Lob dashboard
Lob Dashboard Analytics - Every team measures unique insights to ensure you hit your targets. Discover a few views that cover some of the most important metrics you should care about.
Metadata - Gain a deeper understanding of your mail data at a mail piece, recipient, batch, or campaign level by adding your own data labels.
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