Lob Audience
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Lob Audience is the ultimate audience targeting tool for direct mail, enabling you to buy customized audience lists through a streamlined self-serve experience.
Click on the “Audience” navigation and then on the “Audience Lists” sub-nav. From here, you can view all your purchased audiences, requested audiences, or create a new audience.
To create a new audience, click the “Create Audience” button at the top right of the Audience Lists page. From here, you’ll be brought into the Target Audience creation flow.