# Lob Audience

Lob Audience is the ultimate audience targeting tool for direct mail, enabling you to buy customized audience lists through a streamlined self-serve experience. 

## Navigating to Lob Audience <a href="#ispasted" id="ispasted"></a>

In the Lob dashboard, click on the “Audience” navigation and then on the “Audience Lists” sub-nav. From here, you can view all your purchased audiences, requested audiences, or create a new audience.

<figure><img src="/files/QlHI7AZgGrSR9kPGb9j9" alt=""><figcaption></figcaption></figure>

## Creating an Audience <a href="#ispasted" id="ispasted"></a>

To create a new audience, click the “Create Audience” button at the top right of the Audience Lists page. From here, you’ll be asked what type of audience you want to create. We currently offer Target and Lookalike Audiences, and Pixel and Data Append Audiences will be coming soon.

<figure><img src="/files/JYoMnozRs5Qj4JtYUGpF" alt=""><figcaption></figcaption></figure>


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