Lob Audience

Lob Audience is the ultimate audience targeting tool for direct mail, enabling you to buy customized audience lists through a streamlined self-serve experience.

Navigating to Lob Audience

Click on the “Audience” navigation and then on the “Audience Lists” sub-nav. From here, you can view all your purchased audiences, requested audiences, or create a new audience.

Creating an Audience

To create a new audience, click the “Create Audience” button at the top right of the Audience Lists page. From here, you’ll be brought into the Target Audience creation flow.