Add-Ons

Informed Delivery

What is the Informed Delivery add-on?

Informed Delivery by USPS enhances the traditional mail experience by providing subscribers with a daily email preview of their incoming mail. The email also includes a ride-along image: a small, full-color, interactive image that links to a target URL. This additional content reinforces your mailpiece’s messaging and call-to-action while providing a digital touchpoint for engagement.

As of March 2025, 72.9 million mail recipients are subscribed to USPS’s Informed Delivery program.

In order to qualify for the Informed Delivery Add-On, your mailpiece must be approved for an active base promotion on the date of mailing.

Here’s everything you need to know to qualify for an additional 1% discount.

How can I sign up for Informed Delivery through Lob?

Opt-in to the promotion

To get started, log into the Lob Promotions Portal:

https://dashboard.lob.com/promotions/available-promotions

1. Select the available promotion

2. Send an Informed Delivery Campaign

You can send an Informed Delivery campaign via API or Campaigns in Lob.

Option 1: Send via API

1. POST campaign data: Use the Lob API to send the informed_delivery_campaign and retrieve a campaign_id.

2. Include required fields:

   1. Ride-along image

   2. Promotional URL

   3. Campaign size

3. Optional fields:

   1. Brand name: Defaults to the company name in Lob unless specified.

   2. Representative image: A sample image of the mailpiece. This should reflect all mailers in the campaign and must not include PII. If omitted, USPS will display a scan of the mailpiece instead.

4. Validate campaign: After a successful POST, receive the campaign_id and confirm qualification for existing promotions.

5. Send mail: Include the informed_delivery_campaign_id in your submission to Lob as usual.

Option 2: Send via Lob Campaigns

1. Set up campaign: Begin your campaign setup in Lob Campaigns.

2. Enable Informed Delivery:

   1. When prompted, select the option to use Informed Delivery.

   2. Choose from available approved promotions obtained in Step 1.

3. Enter campaign details:

   1. Promotional URL

   2. Upload the Ride-Along Image.

4. Ride-Along Image specifications:

   1. Format: JPG

   2. Dimensions: 500x780 pixels

   3. Max file size: 200KB

5. Optional fields:

   1. Brand name: Appears in the Informed Delivery email sent to subscribers. Defaults to your company name in Lob unless customized.

   2. Representative image: A sample of your mailpiece (similar rules as for API campaigns apply).

6. Launch campaign: Complete your setup and submit. Lob ensures that the mailpiece adheres to USPS’s Informed Delivery standards.

Sustainability:

What is the USPS Sustainability Add-On? The USPS Sustainability Add-On rewards businesses that use environmentally friendly materials in their print production by offering an additional 1% discount on all eligible mailpieces. This add-on promotes eco-conscious practices and helps businesses reduce their environmental impact.

How can I take advantage of the USPS Sustainability Add-On through Lob? As long as you opt into the Sustainability Add-On in the USPS Promotions Portal, any mailpiece tied to a USPS promotion will automatically receive the 1% Sustainability add-on.