First Class Mail Advertising Promotion

What is the USPS First Class Marketing Mail promotion?

The First-Class Marketing Mail promotion offers businesses a unique opportunity to blend the reliability and prestige of First-Class Mail with impactful advertising. Whether it’s standalone advertisements or marketing messages integrated into First-Class Mail pieces, this promotion allows businesses to captivate recipients and drive meaningful engagement. By leveraging First-Class Mail’s superior delivery service and incorporating effective marketing strategies, you can unlock powerful ways to connect with your audience and achieve your marketing goals.

How can I take advantage of the USPS First Class Marketing Mail promotion with Lob?

Eligible mail options

First-Class Mail, including letters, cards, and flats, is eligible for this promotion. Your First-Class mailings must include one of the following:

1. Marketing messages within First-Class mailpieces

2. Standalone advertisements using First-Class mailpieces

Examples of eligible marketing messages

Here are examples of the types of marketing messages you can include (not a comprehensive list):

• Discount offers:

  • “Save 10% on your next purchase with this exclusive coupon!”

  • “Unlock a special 20% discount with your personalized code!”

• Limited-time offers:

  • “Act now! This offer expires in 7 days.”

  • “Last chance to save - this offer ends Friday!”

• New product introductions:

  • “Be the first to try our latest product—now available!”

• Customer loyalty rewards:

  • “Earn double rewards points on all purchases this month.”

• Event Invitations:

  • “Join us for our exclusive VIP event next week!”

  • “You’re invited! Attend our launch party next week!”

• Personalized Offers:

  • “Here’s a gift for you, [Customer Name]! Save 15% on your next order!”

Ineligible marketing messages

The following types of messages will disqualify your mailpieces from the promotion:

• Content that promotes mail diversion (e.g., “Go paperless” or “Switch to e-billing”).

• Non-marketing messages, such as those about paying bills online.

• Purely informational messages without a marketing element (e.g., “Our hours of operation have changed”).

• Marketing messages that only appear on buck slips, stickers, note cards, or similar inserts (they must be on the mailpiece itself).

Getting campaign approval through Lob

After selecting the marketing message you plan to use for your First-Class Marketing Mail campaign, log into the Lob promotions portal to submit your campaign for approval.

Note: In order to participate in this promotion, you will first need to “Opt In” in the Lob Promotions Portal and accept the terms and conditions of participating in the promotion through Lob.

Follow this process for campaign approval:

1. Design and submit your mailpiece:

   1. Incorporate your selected marketing message directly onto your mailpiece.

   2. Ensure your design meets the promotion's requirements.

   3. Use the Lob Promotions Portal to submit your Mailpiece Pre-Approval:

      1. Upload PDF samples of your design.

2. Receive pre-approval

   1. Any changes to the final mailpiece from the submitted prototype may result in disqualification from the discount.

   2. Prototypes must be approved in writing before the mailing date.

3. Register for the promotion

   1. If you haven’t already, sign up for the First-Class Mail Advertising Promotion on the Lob Promotions Portal. This must be completed at least 2 hours before mailing.

4. Finalize and send

   1. Lob will prepare your postage statements and submit them electronically using the CCR code FA to reflect the discount.

   2. Send your mailing and keep a hard copy for your records.

5. Watch your customer engagement rise!

When is this promotion live?

The First-Class Marketing Mail promotion runs from September 1, 2025, to December 31, 2025.

What’s the easiest way to take advantage of this promotion with Lob?

• Add a marketing message: Update your operational or transactional mailpieces to include at least one marketing message directly on the mailpiece.

• Upgrade to First-Class Mail: Ensure your mailpieces are sent using First-Class Mail to qualify for the discount.

Who does Lob recommend for this promotion?

This promotion is ideal for operational and transactional customers currently using Lob’s First-Class Mail product. By adding a compliant marketing message to your mailpieces, you can unlock this discount while enhancing customer engagement. Just remember to avoid any messaging that encourages mail diversion, such as “See our website for your offers!”

Take advantage of this opportunity to elevate your mail campaigns and drive better results with Lob’s seamless workflows and USPS First-Class Marketing Mail discounts!