Customer data platforms (CDPs) serve as a source of truth for customer data, while customer relationship management systems (CRMs) manage customer relationships for sales. By using data piped from these systems, marketing automation tools can orchestrate multichannel campaigns based on the customer journey, or sequence business workflows that are triggered by user actions, events, milestones, or other logic and processes.
Lob integrates with these popular tools to seamlessly connect direct mail to omnichannel marketing campaigns and make operational workflows more efficient. We offer a variety of integrations optimized for your direct mail strategy, technology stack, and available resources.