Integrations
Integrate Lob with your existing tech stack to maximize the effectiveness of your direct mail campaigns
CRM/CDP/MAP integrations
Customer data platforms (CDPs) serve as a source of truth for customer data, while customer relationship management systems (CRMs) manage customer relationships for sales. By using data piped from these systems, marketing automation tools can orchestrate multichannel campaigns based on the customer journey, or sequence business workflows, triggered by user actions, events, milestones, or other logic.
Lob integrations enable automated trigger-based campaigns, so you can incorporate direct mail into your omnichannel marketing campaigns and make operational workflows more efficient.
We offer two types of customer data integrations optimized for your direct mail strategy, technology stack, and available resources.
Data enrichment integrations
We collaborate with third-party data providers to offer data enrichment options for sending direct mail, enabling you to reach a broader audience.
Design tool integrations
We are continually enhancing our capability to convert creative from popular design tools into HTML, to empower more users to benefit from the personalization that HTML provides.
Last updated
