# Integrations

## CRM/CDP/MAP integrations

Customer data platforms (CDPs) serve as a source of truth for customer data, while customer relationship management systems (CRMs) manage customer relationships for sales. By using data piped from these systems, marketing automation tools can orchestrate multichannel campaigns based on the customer journey, or sequence business workflows, triggered by user actions, events, milestones, or other logic. 

Lob integrations enable automated trigger-based campaigns, so you can incorporate direct mail into your omnichannel marketing campaigns and make operational workflows more efficient. 

We offer customer data integrations optimized for your direct mail strategy, technology stack, and available resources.

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## Design tool integrations

We are continually enhancing our capability to convert creative from popular design tools into HTML, to empower more users to benefit from the personalization that HTML provides.

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