# Blueshift

## Overview <a href="#ispasted" id="ispasted"></a>

Blueshift has built a direct integration to Lob from within their platform. This empowers marketers to automatically send personalized behavior-triggered mail to every user, on demand.&#x20;

* Read more about the integration in the [Lob + Blueshift integration factsheet](https://drive.google.com/file/d/1hp_Jq5wLrXU91uT5zOmn8JkHFY6_MIDn/view).
* Instructions on how to connect Blueshift and Lob can be found in [Blueshift's documentation here](https://help.blueshift.com/hc/en-us/articles/360057582873-Lob-Direct-Mails).


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