Action IQ
Overview
Grow faster with a new kind of Customer Data Platform (CDP). ActionIQ’s unique composable architecture gives marketers easy and secure ways to activate data anywhere in the customer experience.
ActionIQ + Lob = Integrate Offline and Online Customer Experience
The ActionIQ CX Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. AIQ CX Hub gives all teams direct but controlled self-service access to customer data to discover audiences and orchestrate experiences at scale.
Direct mail from Lob enables you to fully realize the CX potential of the AIQ CX Hub at the mailbox, providing flexible, automated direct mail production, delivery, and analytics, fully integrated with your CX stack.
Eliminate the Last Obstacle to Omnichannel Automation
The AIQ CX Hub orchestrates customer journeys across all channels and touchpoints, automated across hundreds of out-of-the-box integrations. However, due to limitations of legacy direct mail tools and lack of automation offline, omnichannel orchestration fails to reach its full potential, resulting in time-consuming execution, static content disallowing personalization seen in digital channels.
Lob automates direct mail production, enabling AIQ users to send direct mail when they need it, without downstream hassles or delays. That means you can orchestrate campaigns across all channels, with precise timing, personalization, and visibility.
Trigger Direct Mail Customer Experience in Real Time
The ActionIQ CX Hub provides robust trigger creation and activation capabilities, enabling you to deliver real-time outbound experiences across any channel based on any signal you chose, from streaming data like abandoned carts, to historical customer profiles like total spend.
Lob brings this capability to the mailbox, with unlimited customizability, quick processing and delivery, and tracking across the entire customer journey. Giving users the ability to trigger any message, design, or form factor based on any customer signal.
Orchestrate and optimize your campaigns
The AIQ CX Hub is a powerful tool for orchestration and optimization, enabling users to rapidly design, execute, test, and iterate on marketing and sales campaigns across multiple channels. However, legacy workflows and low visibility can cut direct mail out of the loop, forcing users to silo direct mail, and limit your ability to track results, improve campaign performance, and fully integrate mail into your multichannel or omnichannel workflow.
Lob’s API solves this problem, integrating fully with the AIQ CX Hub, enabling users to treat direct mail just like your digital channels. That means you can structure the customer journey, track ROI, test new strategies, and iterate your campaigns across all channels, without the need for a siloed direct mail track.
Keep Branding, Voice and Personalization Consistent, Online and Offline
The AIQ CX Hub provides powerful tools to shape and adapt your brand voice, while personalizing down to the microsegment. This gives you the ability to make the most of each touchpoint, while maintaining a single voice across all channels. Lob is able to then utilize all of the AIQ CX Hub intelligence to programmatically send personalized, timely, and quality mail pieces to your customers.
Is ActionIQ + LOB Right for You?
The AIQ CX Hub is designed for B2B and B2C companies with large customer bases and complex data needs across a wide range of industries, including financial services, retail, consumer packaged goods, grocery, travel & hospitality, healthcare, and B2B tech.
Lob caters to a wide range of both marketing and transactional use cases, from small businesses to multinational enterprises. For Lob users, whether or not you adopt a CX Hub depends on the factors above, as well as your use case.
Use Cases:
Marketing direct mail: If you need the ability to conduct multivariate testing, featuring 1-1 personalization and quick iteration capabilities, you’re more likely to benefit from a CX Hub. Typically, acquisition-focused marketing campaigns in particular can benefit from these capabilities.
Transactional or operational mail: Industries with heavily regulated customer communications will benefit from a CX Hub. For example, if you send financial statements, policy change notices, explanations of benefits, or bills through direct mail, a CX Hub can help ensure you’re meeting the legal requirements of each state, country, and region. Companies operating in multiple industries also tend to have complex regulatory obligations, which can benefit from the AIQ CX Hub.
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