Reaching your audience
The first step to any successful direct mail program is the ability to piece together an audience list for effective targeting. This is because reaching customers with direct mail that is relevant and contextual to their needs can maximize your responses and lead to high channel ROI. The days of sending mail indiscriminately to every household within a given area using the "spray and pray" method are long over.
However, good audience segmentation and targeting is heavily dependent on having quality data, which can impact how your mail is planned, produced, mailed, and converted. Lob provides various ways to improve your address data hygiene and deliverability, offers connections to your existing customer database, and can augment your first-party data with additional datasets to increase reach and
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