Lookalike Audiences
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Utilize Lob’s Lookalike Audience product to build an audience that looks similar to your existing high-converting customers. An audience name and a CSV upload of your existing customers are the only required information for this audience type.
A lookalike audience is an audience that is modeled off of your first party data, so we require that you upload that data in the request form. Please ensure that you read our file requirements, as any datasets that don't adhere to them will likely result in us not being able to build a Lookalike Audience. The file requirements for your first party data are:
Contains at least 2,000 customers
Ideally includes name, postal address, phone number, + email. At a minimum includes one of the below combinations:
Name + postal address
Name + phone number
Includes customers who have shown intent (ex: recently purchased)
Only includes B2C data
Data is accurate and complete
After your file is successfully uploaded, we ask you what information is in the file, and then we ask you to tell us which columns in your uploaded file map to our required fields.
Location and demographic targeting is optional. The location search box will allow you to search any US state, and you can add as many states as you need. If no state is added, all US states will be included in the Lookalike audience. Below locations, you'll find all the traits that we offer. You can target as many as you need for your audience.
Exclusion lists are an enterprise-only feature that allow you to avoid purchasing addresses for customers you already have access to. This feature is as simple as uploading a csv of the customers you would like us to exclude from the audience we build for you. The csv can have postal addresses, email addresses, or phone numbers. The more information that is included in the file, the higher likelihood that we can successfully find and exclude the customers.
After your exclusion list is successfully uploaded, we ask you what information is in the file, and then we ask you to tell us which columns in your uploaded file map to our required fields.
After your file is uploaded and desired filters are selected, click “Submit Audience Request” to actually submit your request. There is no cost to submitting a Lookalike Audience request. You will be notified by email when your list is ready, and at that point, you can choose to proceed with purchase or not.
