Booklets
Overview
Booklets are a unique way to promote your products, services, or brand to potential and existing customers. Smaller than a typical magazine, our digest booklets are a snackable, tangible tool for storytelling.
Check out the following resources to get started with booklets:
Booklet formats
8.375x5.375” booklet [offset]
Utilizes offset printing, a more traditional method of production for direct mail. Offset does not allow for dynamic personalization, but can allow for a higher page count at a lower cost than its digital counterpart.
There is a minimum order size of 10,000.
Booklets have a 4-day production SLA
Dimensions & specs
Layout dimensions
Booklet sheets are folded horizontally resulting in side-by-side panels to be read left to right, like a book.
Artwork should be submitted (and will preview) as a printer’s spread. Each of our layout templates include page numbers to guide you.
Please refer to our layout templates for where to place your design elements; pay close attention to address/postage block and safe zones.
8.375x5.375" layout template
The 8.375x5.375 booklet is produced on an offset printer & mailpieces cannot be personalized.
This booklet size is available in 8, 12, 16, 20, 24, 28, or 32 pages.
Artwork considerations
Booklet sheets are printed double-sided in black and white or color.
Note zone around binding is 0.125” from either side of the midline/fold (.25” total). Artwork may be placed here, but note it will be impacted by the fold.
Minimum booklet size: 8 pages (2 sheets of paper, with 2 panels printed on the front and back of each).
Page count must increase by 4 pages (1 sheet of paper) at a time.
Maximum booklet size:
8.375x5.375” [OFFSET]: 32 Pages (8 sheets of paper)
Ink-free zone dimensions
8.375x5.375” booklet [offset]
W x H: 4 x 2.375"
0.15" from the center fold line
0.125" from the top edge (including bleed)
Placement: Left panel outside back
Paper specs
We use a few pre-approved papers across our commercial printer network. In ensuring uniform quality and consistency across all of our mail pieces, each paper source specification must fall within a small range.
8.375x5.375” booklet [offset]
Basis Weight: 60# Gloss Text
Full Bleed
Binding & Closure
For artwork, regardless of booklet size, note zone around the binding: 0.15” from either side of the midline/fold (.3” total). Artwork may be placed here, but it will be impacted by the fold.
All booklets, regardless of page count, will be saddle-stitched with two staples.
All booklets, regardless of page count, will have a three-tab closure (wafer seals) for postal regulations.
Wafer seals are self-adhesive paper disks used to prepare self-mailing materials for delivery or to seal envelopes securely without glue.
Booklet best practices
Ensure your booklets get to their final destination by following these guidelines:
The "from" field is required for all booklets, regardless of the destination
HIPAA-compliant booklets are not offered at this time, as booklets are not placed in envelopes
Coming soon: Up next on our roadmap is a 9x6" digitally printed booklet offering full personalization via merge variables. Talk to your Account Manager for more information.
Last updated
