Tactile, Sensory & Interactive Promotion

What is the Tactile, Sensory, and Interactive Promotion?

The Tactile, Sensory, and Interactive (TSI) Promotion encourages mailers to excite their customers’ senses by incorporating innovative techniques into their First-Class Mail and USPS Marketing Mail.

When is the Tactile, Sensory, and Interactive Promotion live?

The promotion runs from January 1, 2026, to June 30, 2026.

How can I take advantage of the Tactile, Sensory, and Interactive Promotion through Lob?

By opting into the satin-finish or grooved envelopes (or both), these elements engage the senses, create a stronger connection with your audience and save money.

Here’s everything you need to know to qualify for a 5% discount.

Opt-in to the promotion

To get started, log into the Lob Promotions Portal: https://dashboard.lob.com/promotions/available-promotions

1. Select the Available Promotion

2. Opt-In for the Tactile, Sensory, Interactive Engagement Promotion

3. Select your treatment, you can choose one or both

4. For Grooved envelopes, you will estimate usage quantity for January - June

5. Validate Promotion approval

Your chosen Promotion will be visible within your My Promotions section: