Purchasing Audiences

Viewing a Requested Audience

To see your requested audience lists, go to the Requested tab on the Audience Lists table. When a list has a status of "Processing", this means that we are still working on building the audience for you. When a list has a status of "Ready for Purchase", this means that the the count of records and cost of the list is ready for your review. All requested lists will be available for 14 days, and then they will be permanently deleted if no purchase is made.

Purchasing an Audience

You can click on any requested audience to go to the detail page for the request. The detail page will show you a summary of the audience request, the total number of addresses, and the total cost for those addresses. On the right side, you'll have the option to buy the full audience list or to buy a subset of the audience list. If you select the subset option, you'll need to tell us what your budget is for purchasing this audience, and we will automatically calculate how many addresses you can buy within that budget. Clicking "Place Order" will complete the purchase, so please ensure you have reviewed all details in advance.

Exporting Addresses

To see your purchased lists, go to the Purchased tab on the Audience Lists table. You can click on any purchased list to go to the detail page where you will see an "Export" button in the top right corner. All audience lists will be available for export in the Lob dashboard for 180 days from the purchase date, and then they will be permanently deleted.