Target Audiences
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Utilize Lob’s Target Audience product to build audience lists targeted to specific geographic locations and demographic traits. A name is the only required field for your audience, but we recommend utilizing our targeting capabilities for the best results.
You can search a location by address, city, state, zip, or landmark. The search box will return a list of locations that match your search, and you can click the result that you would like to move forward with. Once a location is selected, it will appear under the location search box, and you can edit the name of the location and radius targeting from there. You can also manually pin a location by clicking the pin icon on the map and then clicking where on the map you want to drop the pin. You can search for or pin as many locations as you need to target, and if no location is added to your audience request, the entire US population will be included. Below locations, you'll find all the demographic traits that we offer. You can target as many as you need for your audience.
Exclusion lists allow you to avoid purchasing addresses for customers you already have access to. This feature is as simple as uploading a csv of the customers you would like us to exclude from the audience we build for you. The csv can have postal addresses, email addresses, or phone numbers. The more information that is included in the file, the higher likelihood that we can successfully find and exclude the customers.
After your exclusion list is successfully uploaded, we ask you what information is in the file, and then we ask you to tell us which columns in your uploaded file map to our required fields.
After your desired filters are selected, click “Submit Audience Request” to actually submit your request. There is no cost to submitting a Target Audience request. You will be notified by email when your list is ready, and at that point, you can choose to proceed with purchase or not.
