Lob is committed to setting a new sustainability standard for direct mail and helping our customers and partners meet their sustainability goals.
We ensures responsible sourcing and practices in the production of every mailpiece. All mail sent with Lob is carbon neutral through the entire lifecycle, from raw materials to ultimate disposal.
A carbon footprint is a total measure of greenhouse gas emissions in the atmosphere. It plays a huge role in climate change and is associated with human consumption activities, such as driving your car, using electricity, using coal, and more.
The higher the footprint, the larger impact on the environment and the world we live in.
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Each form factor leaves behind a forecasted carbon footprint, which is determined from the energy/gases used to cut down a tree, energy to produce it in a print facility, emissions to mail it, and energy for after usage.
For example, each postcard emits around 0.031kg of CO2, while each letter and envelope emits around 0.092kg of CO2.
A carbon offset is the reduction of greenhouse gases to offset the emissions happening somewhere else. These can include planting trees, switching to renewable energy, water and waste management, and more.
At Lob, we take pride in offering you a carbon neutral experience, meaning for the total amount of greenhouse gases emitted, we offset this same amount by our efforts for sustainability.
Lob continues to use responsibly sourced raw materials to minimize our footprint as much as possible. We use life cycle assessment (LCA) to analyze the potential environmental impacts of our products throughout their life cycles. We offset what we cannot yet avoid by purchasing vetted carbon offset credits and certify our product through Climate Impact Partners, the leading global framework for carbon neutrality.
We plant more trees than we use
Lob proudly uses paper stock that contains post-consumer waste (PCW) pulp fiber for all letter and postcard mailings, allowing us to reduce our carbon footprint, save water, power, and reduce waste.
All of the printers in our network work with Forest Stewardship Council (FSC) certified stock paper — paper that is certified for sustainable harvesting and production.
A user will see how many trees Lob has planted on a result of their mailings, the CO2 offset, and equivalent emissions towards gallons of gas consumed, homes' year worth of electricity, and pounds of coal consumed. You can filter by mail type to see each form factor's contribution towards sustainability.