Purchasing addresses in Lob
Last updated
Last updated
Utilize Lob’s Target Audience product to build audience lists targeted to specific geographic locations and demographic traits.
Click on the “Audience” navigation and then on the “Audience Lists” sub-nav. From here, you can view all your purchased audiences, requested audiences, or create a new audience.
To create a new audience, click the “Create Audience” button at the top right of the Audience Lists page. From here, you’ll be brought into the Target Audience creation flow.
A name and location are required fields for your audience. You can search a location by address, city, state, zip, or landmark. The search box will return a list of locations that match your search, and you can select the one that you would like to move forward with. At this point, only one geographic location is allowed per audience list. You can also manually pin a location on the map by clicking the pin icon on the map and then clicking where on the map you want to drop the pin. You can optionally choose to add any of the demographic traits to your audience request.
After your desired filters are selected, click “Submit Audience Request” to actually submit your request. You will be notified by email when your list is ready, and at that point, you can choose to proceed with purchase or not.
To see your requested audience lists, go to the Requested tab on the table of lists. You can click to the detail page of any requested list to see details of the request. When the list is ready, the status will change to “Ready for Purchase”, and you can proceed with the purchase from the detail page. All requested lists will be available for 14 days, and then they will be permanently deleted.
To see your purchased lists, go to the Purchased tab on the table of lists. You can click on any list to go to the detail page, where you can export that list as a csv. All lists will be available for export in the Lob dashboard for 180 days from the purchase date, and then they will be permanently deleted.
