Workflow automation for customer engagement and CX platforms
Customer data platforms (CDPs) serve as a source of truth for customer data, while customer relationship management systems (CRMs) manage customer relationships for sales. By using data piped from these systems, marketing automation tools can orchestrate multichannel campaigns based on the customer journey, or sequence business workflows that are triggered by user actions, events, milestones, or other logic and processes.
If your team already uses any CDP, CRM, or marketing automation tool, consider adding a direct mail touch to your customer outreach sequences. Use any of our integrations to easily leverage one of the most performative channels in marketing as part of your digital campaigns.