First Class Mail Advertising

What is the First-Class Mail Advertising promotion?

The First-Class Mail Advertising promotion offers businesses a unique opportunity to blend the reliability and prestige of First-Class Mail with impactful advertising. By leveraging First-Class Mail’s superior delivery service and incorporating effective marketing strategies, you can unlock powerful ways to connect with your audience and achieve your marketing goals.

When is this promotion live?

The First-Class Marketing Mail promotion runs from September 1, 2026, to December 31, 2026.

How can I take advantage of the First-Class Advertising Mail promotion with Lob?

The easiest way to take advantage of this promotion with Lob?

• Add a marketing message: Update your operational or transactional mailpieces to include at least one marketing message directly on the mailpiece.

  • Discount offer example: “Save 10% on your next purchase with this exclusive coupon!”

  • Limited-time offer example: “Act now! This offer expires in 7 days.”

• Upgrade to First-Class Mail: Ensure your mailpieces are sent using First-Class Mail to qualify for the discount.

• First-Class Mail, including letters, cards, and flats, is eligible for this promotion.

• Marketing messages must be on the mailpiece itself. Those that only appear on buck slips, stickers, etc. will be disqualified.

• Content that promotes mail diversion (i.e. “Go paperless” or “Switch to e-billing” will disqualify your mailpieces.

Here’s everything you need to know to qualify for a 5% discount.

Opt-in to the promotion

To get started, log into the Lob Promotions Portal: https://dashboard.lob.com/promotions/available-promotions

1. Select the Available Promotion

2. Provide campaign title, description, and PDF of mailpiece image

3. Validate Promotional approval

Your chosen Promotion will be visible within your My Promotions section: