> For the complete documentation index, see [llms.txt](https://help.lob.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.lob.com/print-and-mail/building-a-mail-strategy/usps-promotions-through-lob/first-class-mail-advertising.md).

# First Class Mail Advertising

### What is the First-Class Mail Advertising promotion?

The First-Class Mail Advertising promotion offers businesses a unique opportunity to blend the reliability and prestige of First-Class Mail with impactful advertising. By leveraging First-Class Mail’s superior delivery service and incorporating effective marketing strategies, you can unlock powerful ways to connect with your audience and achieve your marketing goals.

### When is this promotion live?

The First-Class Marketing Mail promotion runs from **September 1, 2026, to December 31, 2026**.

### How can I take advantage of the First-Class Advertising Mail promotion with Lob?

The easiest way to take advantage of this promotion with Lob?

* **Add a marketing message**: Update your operational or transactional mailpieces to include at least one marketing message directly on the mailpiece.
  * Discount offer example: “Save 10% on your next purchase with this exclusive coupon!”
  * Limited-time offer example: “Act now! This offer expires in 7 days.”
* **Upgrade to First-Class Mail**: Ensure your mailpieces are sent using First-Class Mail to qualify for the discount.
* **First-Class Mail, including letters, cards, and flats**, is eligible for this promotion.
* Marketing messages must be on the mailpiece itself. Those that only appear on buck slips, stickers, etc. will be disqualified.
* Content that promotes mail diversion (i.e. “Go paperless” or “Switch to e-billing” will disqualify your mailpieces.

Here’s everything you need to know to qualify for a **5% discount**.

### Opt-in to the promotion

To get started, log into the Lob Promotions Portal: <https://dashboard.lob.com/promotions/available-promotions>

### 1. Select the Available Promotion

<figure><img src="/files/dtF7Q2tdYhwNytAUUKSU" alt=""><figcaption></figcaption></figure>

### 2. Provide campaign title, description, and PDF of mailpiece image

<figure><img src="/files/63gGeEOF239OCQxhdjRp" alt=""><figcaption></figcaption></figure>

### 3. Validate Promotional approval

Your chosen Promotion will be visible within your My Promotions section:

<figure><img src="/files/PL5FsDPNxZu7FYFSUv4n" alt=""><figcaption></figcaption></figure>