Purchasing Audiences
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After an audience is requested, it will live in the Requested tab on the Audience Lists table. All requested lists will be accessible for 14 days, and then they will be permanently deleted if the list is not purchased. When a list has a status of "Processing", this means that we are still working on building the audience for you, and it cannot be purchased yet. Target lists typically take a few hours to process while Lookalike lists can take around 24 hours. When a list has a status of "Ready for Purchase", this means that the the count of records and cost of the list is ready for your review, and it is available for purchase. You will also receive an email when your audience request moves to the "Ready for Purchase" status.
You can click on any requested audience in the Audience Lists table to go to the detail page for the request. If the list status is "Ready for Purchase", then you'll see a summary of your request on the left and the order summary on your right. If the list status is still "Processing", then the order summary will be hidden.
The order summary will tell you how many records are in the audience list and the cost for the full audience list. You have the option to buy the full audience list or buy a subset of the audience list based on a specific budget. Once you enter your budget, we will automatically calculate how many records you can purchase within that budget. Lookalike Audiences offer one additional capability in the order summary which is the ability to expand or narrow audience reach by changing how related the new audience should be to the original file that was uploaded in the request form. Typically, the more closely related the new audience is, the more narrow the reach will be.
After opting in to Lob's terms and conditions in the Order Summary, you can click "Place Order" to complete the audience list purchase.
After placing your order, your audience list will move to the Purchased tab on the Audience Lists Table. Your payment type and account type will dictate how quickly your audience list will become available for you to export. You will receive an email letting you know that the audience list is available.
If you used a credit card to purchase the list, the list will be available for export as soon as payment is received (generally within a few minutes)
If you used ACH to purchase the list, the list will be available for export within 3-5 days of ACH pull when payment clears
If you used invoice to purchase the list AND you are on an enterprise plan, the list will be available for export within a few minutes
If you used invoice to purchase the list but are not on an enterprise plan, the list will be available after the invoice payment is received
As soon as the list is ready for export, you can click on the list from the Purchased tab, and you will see an "Export" button in the top right corner. All audience lists will be available for export in the Lob dashboard for 180 days from the purchase date, and then they will be permanently deleted.
