Optimove
Overview
In heavily data-driven industries, the customer journey is the destination. It’s not enough to be able to nurture leads, win conversions, and retain customers — you need to continuously engineer and optimize your customer relationships to keep customers engaged over many, many touchpoints.
It’s these industries where Optimove really shines. Optimove is more than just a CRM — it’s a Cross-Channel Campaign Management platform built to drive your entire marketing process. Combined with Lob, Optimove can drive strong customer relationships online and offline, integrating direct mail and digital marketing into a seamless whole.
Drive sustained engagement across every channel
Sustaining high customer engagement depends on centralized orchestration, backed by data-driven insights. Optimove provides a hub for all of your relationship marketing channels, orchestrating campaigns across all owned channels. Powerful analytics and a cutting edge decisioning engine enable you to react to customer signals in real time, making the most of every interaction.
Lob adds next generation direct mail automation, with the power, convenience, and speed of a digital channel. You can dynamically personalize and trigger mailpieces to drive conversions, nurture relationships, and capitalize on every customer action and interaction.
Optimize effortlessly
Customer demand is always changing. To keep up, high-frequency businesses need to treat each interaction as a chance to collect data, test strategies, and analyze outcomes.
Optimove uses test and control groups to turn every interaction into a learning opportunity. Built-in AI and machine learning constantly crunch the data, providing an endless flow of data-driven optimization insights.
Lob completes the picture, bringing total visibility to your direct mail campaigns. You can track receipts, conversions, and delivery times for every mailpiece just like with digital channels.
Empower non-technical marketers with data-driven insights
You don’t need to be a mechanic to drive a high-performance car, and you shouldn’t need to be a technical savant to use a high-performance CCCM. Optimove consolidates customer data into a custom data model, built for your business, industry, and priorities, driving deep insights for even non-technical users.
Lob replaces complex legacy direct mail workflows with an automated system, using our nationwide network of print partners. That means you don’t need to build your direct mail strategy around the limits of your print partner, or the peculiarities and cadence of your internal workflow.
Together, Lob and Optimove enable non-technical users to see, interact with, and serve customers like never before — without having to dive under the hood or work around archaic workflows. That means less time working around the limits of your tools (and your help desk), and more time growing your business.
Are Optimove + Lob right for you?
Optimove is ideal for data-driven companies, including:
High-bandwidth communication: Organizations that need to be able to automate and orchestrate simultaneous messages across many channels, or scale up their communication strategy
High Frequency interactions: Companies that have many interactions with customers, such as frequent purchases, media streaming, and gaming
Promotion-heavy brands: Organizations that need help gauging the impact of promotions, and optimizing their promotion strategy
Replenishable products: Pet food, gaming deposits, subscriptions, and telecommunication services where customers need to frequently replenish the product
Lob is designed for any organization looking to automate direct mail, improve personalization capabilities, or better integrate direct mail with their technology stack. Lob provides unlimited scalability, so you can send as many or as few mailpieces as you need to without having to plan and purchase printing capacity ahead of time. This makes Lob a perfect fit for small startups and nonprofits, massive multinationals, and anything in between.
Additional resources
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