Getting data & results
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The final pillar of building a successful direct mail program is the ability to continuously iterate--to measure your baseline performance, and keep optimizing your direct mail performance with data and results gained from your sends.
Lob offers you ways to gain unprecedented visibility into where every single individual mail piece is moving in the delivery mailstream, and can alert you with notifications at each stage so that you can build sophisticated downstream workflows and processes based on these alerts. You can also define, search, and slice and dice your mailpiece data in any way you see fit, to better understand channel performance and attribution.
